.png)
Sales has always been about relationships, but let’s face it—managing relationships at scale is challenging.
Sales teams are being pulled in every direction, drowning in administrative tasks that leave them with less and less time to sell. That’s why many businesses are turning to AI sales tools to handle the tedious admin work.
And it’s working. According to a Salesforce report, teams using AI are 1.3 times more likely to see their revenue climb.
But what AI sales solutions should you add to your arsenal? We’ve rounded up 14 of the best AI tools every B2B sales team should consider to thrive in 2025.
What Is an AI Sales Tool?
An AI sales tool leverages artificial intelligence to streamline and optimize sales processes, helping teams generate leads, engage prospects, and close deals more efficiently. These tools use capabilities like predictive analytics, natural language processing, and automation to provide insights, enhance communication, and reduce manual tasks.
Thanks to these tools, sales and revenue teams can focus on high-value activities and make data-driven decisions to drive revenue growth.
Where Can AI Sales Software Be Used?
AI sales software plays a role at every stage of the sales process, from lead generation and customer engagement to deal management and post-sale support. HubSpot research shows that salespeople commonly rely on AI tools for tasks like these:
👉 Looking beyond AI sales tools? Check out our in-depth guide on 8 types of tools you need in your B2B sales tech stack. 👈
What to Look for in AI Sales Software
When choosing sales AI software, focus on tools that align with your team’s specific needs and sales process. The right software should streamline your sales workflows, enhance customer engagement, and deliver actionable insights.
To ensure a solid investment, prioritize these features:
- Automation of routine tasks: Streamlines follow-ups, scheduling, and pipeline updates.
- Data-enriched insights: Combines customer data with AI to uncover new opportunities for upselling or cross-selling.
- Scalable functionality: Grows alongside your business needs.
- Integration flexibility: Connects with CRM, email, and marketing platforms.
- Cost transparency: Offers clear pricing with no hidden fees.
14 Best AI Sales Tools At a Glance
Momentum
We’ll admit it—we’re a bit biased here. But Momentum absolutely earns its place on any list of must-have AI sales tools.
Momentum is an AI-powered platform that transforms customer interactions into actionable insights. It uses AI to synthesize data from calls, emails, and other interactions to equip sales teams with the tools to collaborate, prioritize, and move deals forward.
What really sets Momentum apart is how effortlessly it fits into your workflow. It ensures all deal-related information flows directly into Salesforce and Slack, giving your team the insights they need to act quickly and efficiently. Plus, with integrations for tools like Zoom, Gong, Clari, Outreach, and Google Workspace, Momentum enhances productivity without adding extra steps. Whether it’s summarizing hours of calls for executives or keeping your CRM squeaky clean, it helps your team stay sharp, move fast, and close more deals.
⚡Key features:
- AI data pipeline: Automatically extracts, synthesizes, and organizes key data from customer interactions like calls, emails, and support tickets, syncing it directly with tools like Salesforce and Slack.
- Sentiment & risk signals: Tracks churn risks, forecast issues, and customer sentiment in real-time, helping teams make proactive decisions.
- Executive briefs: Summarizes calls into concise insights for leadership and cross-functional teams.
- Automated coaching: Train reps on real call data by creating custom call frameworks based on past conversations.
💰Starting price: $69 user/month
Here’s what one RevOps leader had to say about Momentum:
“Momentum has made my life as a RevOps leader so much easier. The automation paired with AI has brought incredible information into our CRM. Sales no longer needs to update CRM data manually, and leadership knows where to go in our system to find it. It truly is brilliant. Integrating Slack and Google Drive allows for great cross-team collaborations without requiring all users to be in a CRM. It's just a great tool and company!”
- Nektar
Nektar is an advanced data capture solution that facilitates seamless sales and revenue operations. It automates buyer data collection, syncs insights directly into Salesforce, and provides unmatched visibility into sales engagement. Nektar’s flexibility ensures it adapts to your unique business needs while maintaining top-notch data security.
⚡Key features:
- AI-powered data sync: Captures and syncs customer data like contacts and roles directly to Salesforce.
- Meeting intelligence: Evaluates meeting quality by analyzing attendance and engagement levels.
- Buyer role mapping: Automatically identifies key roles using interaction frequency, title, and relevance.
💰Starting price: $15 user/month.
This is what a senior sales manager on G2 had to say about Nektar:
“Nektar just works, this tool doesn't require a lot of ongoing maintenance or setup so I can spend more time reporting and managing based on the data rather than tool maintenance.”
- Deeto
Next up on our list of must-have sales AI tools is Deeto.
Deeto is an AI-powered platform that turns customer advocacy into a strategic advantage. It streamlines the collection of customer insights, feedback, and testimonials, transforming them into actionable data for marketing, sales, and product development.
With Deeto, you can easily harness customer experiences to drive growth and engagement, all while eliminating tedious manual processes.
⚡Key features:
- AI-powered content creation: Automatically generates customer testimonials, case studies, and user stories.
- Sentiment analysis: Uses AI to analyze customer feedback and provide actionable insights.
- Seamless integration: Centralizes data and syncs with existing workflows for easy access.
💰Starting price: Available upon request.
A Product Marketer on Product Hunt praised Deeto for its innovation:
“Deeto is an excellent solution to use as part of your advocacy program. As a user, I am already seeing great results from the use of the innovation that Deeto is bringing.”
- Lavender
Sales is an email game, and Lavender AI is the perfect tool to help sales reps and teams craft effective emails, boost reply rates, and generate more pipeline. It analyzes emails in real time and offers instant suggestions to improve personalization, structure, and content.
⚡Key features:
- Email scoring: Rates your emails and provides actionable suggestions to improve reply rates.
- Personalization assistant: Offers prospect data and personalization tips right in your inbox.
- Team insights: Tracks performance and provides coaching based on actual data from team emails.
💰Starting price: $27 user/month (offers a basic free forever subscription).
This user on G2 particularly loved Lavender’s ‘top tier’ email grading:
“The email grading is top tier, especially post AI addition. Every sales rep should be utilizing a solution like Lavender to up their outbound game.”
- Cognism
Cognism is a B2B sales intelligence platform designed to help revenue teams connect with prospects faster and more effectively. By providing phone-verified mobile numbers, validated emails, and intent data, Cognism ensures your team spends less time researching and more time having meaningful conversations.
⚡Key features:
- Phone-verified contact data: Provides accurate contact details to reach decision-makers directly.
- Buyer intent insights: Helps prioritize leads by understanding their readiness to engage.
- Global coverage: Supports both local and international markets with reliable data.
💰Starting price: Available upon request.
Here’s what a digital marketing manager had to say about the tool:
“Cognism is a key piece in helping conduct new business expansion and growth plans but also drilling down into contacts that we identify with high intent and are likely to engage with our products and services.”
- Regie AI
Regie AI is a content automation platform that helps sales and marketing teams craft personalized, high-performing outreach at scale.
Regie leverages AI and data-driven insights to create engaging emails, sequences, and campaigns tailored to your audience. It takes the guesswork out of messaging, allowing your team to focus on building relationships and closing deals.
⚡Key features:
- AI-powered messaging: Generates ready-to-send emails and campaigns tailored to your audience.
- Content optimization: Provides data-backed suggestions to improve performance and engagement.
- Platform integration: Works seamlessly with your favorite tools, including CRMs and sales platforms.
💰Starting price: Available upon request.
Here’s what an industry solutions manager, appreciates most about the tool:
“Regie.ai takes your raw ideas and creates a holistic sales campaign optimized for busy executives. It’s so easy to overthink email outreach and second-guess yourself. Regie.ai removes that impediment!”
- Crystal
Crystal is a personality-based communication platform designed to help professionals connect on a deeper level. The software leverages AI-driven personality insights and prepares you with tips on how to communicate effectively with anyone.
Whether you're engaging prospects, clients, or teammates, Crystal helps you tailor your approach for stronger, more meaningful relationships.
⚡Key features:
- Personality predictions: Provides behavioral insights to guide conversations based on personality types.
- Pre-meeting prep: Offers communication tips to personalize outreach and resonate with individuals.
- Seamless integrations: Connects with tools like Salesforce and Gmail for easy access to insights.
💰Starting price: $49 user/month
A Director Placement Services on G2 says using Crystal is like having a cheat sheet:
“It’s like having a cheat sheet for making real connections. The tips on how to approach different types of clients—whether they need details and structure or a friendly, casual vibe—have really helped my team communicate more effectively.”
- Seamless AI
Next, we have Seamless AI —a robust platform for finding and connecting with B2B decision-makers.
Powered by advanced AI, it delivers accurate contact information, including emails and phone numbers, in seconds. If you're looking for a tool to build a prospect list or enrich CRM data, Seamless AI is the one!
⚡Key features:
- Real-time contact data: Instantly access verified emails and phone numbers for decision-makers.
- Data enrichment: Enrich your CRM with complete, up-to-date profiles for prospects and companies.
- Seamless integration: Works with popular CRMs and sales tools, like Salesforce and HubSpot.
💰Starting price: Available upon request.
In a G2 review, one head of sales mentioned loving the efficiency of Seamless AI:
“Seamless AI is the glue that connects all of our sales apps. Not only does it provide very high-quality contact data, they make it extremely easy to move the data into Salesforce. Seamless AI allows our sales team to move quickly, and get great contact data.”
- Tavus
Tavus is an AI-powered platform for creating realistic digital twin video experiences. It’s perfect for sales teams that do video outreach, enabling them to send personalized, scalable video messages.
⚡Key features:
- Video generation APIs: Create videos from scripts using high-fidelity digital replicas.
- Conversational video interface: Enable real-time conversations with AI-powered digital twins.
- Multilingual support: Generate videos in 30+ languages from a single recording.
💰Starting price: $39 user/month (free version available).
Tavus is effective if you work in sales or marketing, which is why Jesse Rowe on Product Hunt finds it so useful:
“Just started using Tavus recently and it's one of those tools that you can leverage across an entire customer journey. I would highly recommend looking at Tavus if you work in sales or marketing.”
- 6sense
6sense is an advanced platform designed to transform B2B sales and marketing by uncovering hidden buying signals and engaging prospects at the right time. By analyzing intent data and identifying ready-to-buy accounts, 6sense automates outreach, qualifies leads, and books meetings to fill your sales pipeline with precision.
⚡Key features:
- Intent data insights: Uncover hidden buying signals and prioritize accounts based on interest.
- Automated engagement: AI crafts messages, qualifies leads, and books meetings autonomously.
- Tech stack integration: Works seamlessly with CRMs like Salesforce and HubSpot for a unified workflow.
💰Starting price: Available upon request.
One Sales Development Representative shared why he uses 6sense almost daily:
“For me, 6sense helps me uncover insights I might initially overlook. Its AI-driven lists and recommendations not only boost my productivity but also ensure my outreach aligns with my organization and resonates with prospects and clients who I can get in my pipeline.”
- Clay
Clay is an AI-powered platform that helps sales and marketing teams streamline data enrichment and scale personalized outreach.
By integrating with over 100 data providers, Clay enables teams to enhance lead data and automate workflows to CRMs, email tools, and more. Its AI tools replace manual research, enabling targeted and efficient outreach that drives results.
⚡Key features:
- Dynamic lead building: Import or create targeted lead lists directly from multiple sources.
- Workflow automation: Seamlessly sync enriched data to CRMs, email platforms, and data warehouses.
- Advanced integrations: Connect with tools like Salesforce, HubSpot, and Outreach for smooth operations.
💰Starting price: $134 user/month (free version available).
Shawn says he is now hooked on Clay:
“I love how Clay takes the busywork out of my outreach, pulling all the data I need into one place, so I can move faster and focus on what actually matters.”
- Loyee AI
Loyee AI is a cutting-edge AI platform that helps sales teams target the right customers and close deals faster. The tool analyzes customer data and identifies buying signals to deliver actionable insights prioritizing high-value accounts.
⚡Key features:
- Granular ICP analysis: Identifies high-value leads using advanced data from open sources like news, LinkedIn, and financial reports.
- Real-time insights: It shows you the best accounts to target right now.
- Automated research: Saves time by analyzing customer behavior and uncovering key patterns in your deal flow.
💰Starting price: Varies depending on the number of accounts.
This user calls Loyee their ‘go-to prospecting tool’:
“Loyee has the highest accuracy and transparency of all of the signal intelligence tools I've used thus far.”
- Tofu
Tofu is a versatile AI B2B marketing tool designed to help marketing and sales teams scale their content creation and campaigns with ease.
Think of it as your go-to tool for creating everything from personalized emails to blog posts and webinars—without the heavy lifting. With Tofu, you can repurpose content you already have, generate fresh ideas, and publish campaigns across all your channels.
⚡Key features:
- AI content factory: Automatically generates tailored content for emails, blogs, ads, webinars, and more.
- Automated marketing playbook: Updates brand and persona data for consistent, on-message campaigns.
- Omnichannel publishing: Integrates with tools like Salesforce and HubSpot to simplify campaign distribution.
💰Starting price: Available upon request.
This user enjoys the tool's ease of use for email marketing.
“A very useful tool with a simple interface and many features that allow the unification of the look and feel of emails. Can build mailing lists, track them, create campaigns that are suited for newsletters and an added touch of personalization.”
- Luster
Last but not least, Luster is an innovative AI solution designed to revolutionize sales training. Sales managers understand how time-intensive training and coaching sales reps can be, which is precisely why Luster was developed.
With its scalable, AI-powered practice sessions, Luster provides a proactive way for sales representatives to refine their skills. By practicing in a low-pressure environment, reps can build confidence and perfect their techniques before engaging in real-world deals. Luster transforms training into a smarter and more efficient process.
⚡Key features:
- Simulated personas: Create lifelike buyer personas with evolving traits for authentic practice sessions.
- Skill drills: Focused exercises to sharpen specific sales skills efficiently.
- Individual analytics: Real-time feedback to help reps improve faster and smarter.
💰Starting price: Available upon request.
One Revenue Director shares why her sales leaders are big fans of Luster:
“Our sales leaders also love Luster because it allows them to quickly assess the skills of their team and be targeted in their coaching without a huge burden on them to listen to a ton of live or recorded calls.”
Take Your Pick
In 2025, the most successful sales teams will be those leveraging AI effectively. These tools simplify the complex, enhance personalization, and uncover hidden opportunities to help you close deals faster.
Take your pick from our list of the best AI sales tools and equip your team for success this year and beyond.