How Sound Agriculture Transformed Sales Efficiency with Momentum
Sound Agriculture empowers growers with bioinspired solutions that enrich soil and support thriving crops with less fertilizer. Backed by science, its nutrient efficiency products enhance access to essential macronutrients and micronutrients, improving crop production while reducing reliance on traditional inputs. By leveraging nature’s own processes, Sound Agriculture delivers sustainable, high-performance solutions that promote healthier soils, stronger yields, and a more resilient agricultural future.
The Challenge: Driving Adoption in a Traditional Industry
Sound Agriculture is at the forefront of climate-friendly farming, helping farmers reduce fertilizer use and improve soil health. However, breaking into a traditional industry where tools and processes have remained unchanged for decades posed a major challenge.
“Farmers get one shot a year,” explained Michelle Yoshinaka, Vice President of Marketing. “To change that is a big risk for them.”
Beyond industry skepticism, Sound Agriculture’s sales reps faced logistical hurdles. With a national presence, reps were constantly on the road, managing relationships with local ag dealers and farmers. Staying informed, responding to leads, and updating internal systems—all while traveling—was a major friction point.
“They’re literally out in a field during the day,” Michelle said. “Sitting at a desktop to log information just wasn’t feasible.”
The Solution: Seamless Sales Integration with Momentum
Momentum revolutionized Sound Agriculture’s sales process by integrating seamlessly into their existing tools, primarily Slack and Salesforce. This eliminated the need for reps to log into Salesforce manually, allowing them to input and access data directly from their mobile devices.
“Momentum allowed the marketing and operations team to meet our sales team where they’re at,” Michelle explained. “They get alerts and reminders in Slack and can react instantly. That efficiency made all the difference in adoption.”
The Impact: Faster Response Times, Stronger Dealer Relationships
The transformation was immediate and measurable. Before Momentum, Sound Agriculture struggled to reduce sales reps’ response times to inbound leads. Within five months of implementation, average response time dropped from 13 days to just 2 days.
“This is something we had been trying to improve for years,” Michelle shared. “We weren’t able to achieve it until we started working with Momentum.”
Momentum’s automation also streamlined lead qualification, preventing sales reps from wasting time on low-quality leads.
“We’re now able to identify spammy leads and mark them as unqualified before they even reach a sales rep,” Michelle said. “That has led to more confidence in the leads, which in turn has driven stronger buy-in from our sales team.”
Empowering Sales Teams with Actionable Insights
Beyond speeding up lead response, Momentum empowered Sound Agriculture’s sales team with real-time insights into dealer activity, enabling them to build stronger relationships and prioritize their efforts more effectively.
“Reps now get key notifications when an order is placed, when an order is stagnant and needs a signature, or when a dealer hits a milestone,” Michelle noted. “That allows them to take immediate action, congratulate the dealer, or step in where needed. They have visibility like never before.”
A Standing Ovation from Sales
Momentum’s ease of use and tangible benefits made an immediate impression on the sales team.
“When we announced we were using Momentum, the sales team literally gave it a standing ovation,” Michelle recalled. “They hadn’t even used it yet, but they were that excited.”
That enthusiasm translated to widespread adoption, a critical factor in Sound Agriculture’s ability to optimize operations.
“Before, we struggled to get sales reps to enter data into Salesforce,” Michelle explained. “Now that it’s all in Slack, adoption has skyrocketed. We’re getting more information than ever before.”
The Competitive Edge: More Data, Smarter Decisions
With Momentum, Sound Agriculture has achieved:
Faster lead response times (from 13 days to 2 days)
Stronger sales rep adoption of internal tools
Higher confidence in lead quality, reducing wasted effort
Improved dealer relationships through real-time notifications
More data-driven decision-making across marketing and sales
“Momentum has given us a competitive edge,” Michelle emphasized. “I don’t think anyone else in our industry has the level of insights and data that we’re getting through this tool. Because of that, we’re making smarter decisions, faster than ever before.”
Looking Ahead
With a rapidly evolving agricultural landscape, Sound Agriculture is confident that Momentum will continue to drive operational efficiencies and deeper industry impact.
“Today, with Momentum, we’re doing more in less time with better results,” Michelle concluded. “We’re not just making improvements—we’re making them faster and smarter than ever before.”