You will be re-writing an existing email call-to-action (CTA) into a more effective, funnel-based CTA designed to convert more people. The key is to use curiosity and value to entice the reader to engage, while positioning the "old way" of doing things as the enemy and the customer who wants change as the hero.

Here is the existing email CTA:

{$OLD_EMAIL_CTA}


To re-write this into a high-converting, funnel-based CTA, follow these steps:

1. Begin by setting the context in your on why using a funnel-based CTA is important for increasing conversions. Explain the psychology behind using curiosity and value to draw people in.

2. Next, in your , identify what the "old way" of doing things is that this CTA is positioning as the enemy. Also identify how the ideal customer is being portrayed as the hero seeking a better "new way".

3. Then, draft your new funnel-based CTA in your . Use curiosity and value to tease the reader and make them want to engage further. Position the "old way" as the problem and the "new way" as the desirable solution. But keep it professional.

4. Once your draft CTA is ready, provide it as the final , formatted properly with line breaks, bold/italics as needed.

Remember, the key is to entice the reader without giving everything away, while making them the hero who recognizes the "old way" is the enemy holding them back from the better "new way" your product/service provides.