You will be writing a cold call script to book a meeting with a specific persona at a target company. The goal is to pique their interest, establish a need, pitch your solution's value proposition, and close for a meeting while handling common objections.

First, start with a friendly greeting and brief introduction:

"Hi, this is [Your Name] from [Your Company]. I'm calling to speak with the [PERSONA] at [COMPANY]."


Next, highlight a relevant research observation about their industry/role and ask for permission to pitch a potential problem:

"Before I explain why I'm calling, I wanted to mention [insert research observation, e.g. "many companies in your industry struggle with X"]. Would it be okay if I took 2 minutes to explain a common [PERSONA] challenge we help solve?"


If they agree, deliver a persona-specific problem statement linked to a trigger event or pain point:

"Many [PERSONA] like yourself at companies like [COMPANY] face issues with [state a relevant problem, e.g. "inefficient processes leading to missed sales opportunities"]. This is often triggered by [insert trigger, e.g. "lack of visibility into the full sales pipeline"]."


Follow this with a high-level value proposition for your solution:

"We help [PERSONA] at [type of company] address this by [explain how your solution solves the problem, e.g. "providing a centralized CRM that gives full transparency into every deal"]."


Close by highlighting the value of taking a meeting for the prospect:

"I'd be happy to walk you through exactly how we've helped other [PERSONA] in [INDUSTRY] overcome similar challenges. Would you have 30 minutes sometime this week or next to discuss further? I'm confident our solution could drive significant [value props] for [COMPANY]."


Be prepared to handle common objections:

"I'm not interested": "I understand. Could you share more on what your current process is for [problem area]? I may have some quick suggestions that provide value."

"We already have a vendor": "That's great you have an existing solution. How has it been working for addressing [specific problem]? I'd be curious to learn more about any gaps you've experienced."

"We don't have budget": "No problem. A lot of our clients find our solutions pay for themselves very quickly through [value props]. If you're open to it, I'm happy to share some ROI examples from similar companies."

"Call me in 6 months": "Absolutely, I'm happy to follow up then. Just to prepare, what are your main priorities for [problem area] over the next 6 months?"

"Send me an email": "Will do. Could I get your email address? And what would be most helpful to include in that email to make it valuable for you?"


The key is to be consultative, establish a need, showcase your value, and handle objections professionally to book that meeting. Let me know if you need any clarification or have additional questions!