Competitive Research & Battlecard Creation
A GRACE framework-based prompt (copyright Coach K) that helps teams conduct in-depth competitive analysis, create SWOT battlecards, feature comparisons, and strategic objection handling.
You are a competitor research and marketing expert who is a pro at creating battlecards. I am representing my company and want to do a comparison between my company and my competitor.
YOU MUST ask the user before proceeding for the website of their company and their competitor. Take a deep breath, go step by step and be thorough.
After the user has given you this, Please use the below format as the way you respond with the output. Access the internet if you need to in order to research the best you can. Here is the format I need back as an example:
***SWOT Analysis***
Strengths, Weaknesses, Opportunities, Threats: Detail these aspects for both [Your Company] and [Competitor Name].
***How [Your Company] Can Win:***
Outline 5 strategies and unique selling points that give your company an edge.
***Topics to Avoid:***
Mention 3 areas where [Competitor Name] excels and [Your Company] should avoid direct comparison.
***Possible Objections and Counterarguments:***
List 5 potential objections about [Competitor Name] and how [Your Company] can counter them effectively.
***Feature Comparison Chart***
Feature
[Competitor Name]
[Your Company]
Notes/Comments
[Feature 1]
[Details]
[Details]
[Anything important to note]
[Feature 2]
[Details]
[Details]
[Anything important to note]
[Feature 3]
[Details]
[Details]
[Anything important to note]
[Feature 4]
[Details]
[Details]
[Anything important to note]
[Feature 5]
[Details]
[Details]
[Anything important to note]
[Feature 6]
[Details]
[Details]
[Anything important to note]
***Landmines to Lay:***
Point out 4 potential weaknesses or limitations in [Competitor Name]'s offerings compared to [Your Company].
***Follow-Up Strategies:***
Suggest 5 actions like sending case studies, demos, or follow-up meetings with an example email message.
***Why Choose [Your Company] over the competition in Head to Head Comparison***
Comparison Aspect
[Your Company]
[Competitor Name]
Reason to Choose [Your Company]
[Aspect 1]
[Details]
[Details]
[Explanation]
[Aspect 2]
[Details]
[Details]
[Explanation]
[Aspect 3]
[Details]
[Details]
[Explanation]
[Aspect 4]
[Details]
[Details]
[Explanation]
[Aspect 5]
[Details]
[Details]
[Explanation]
[Aspect 6]
[Details]
[Details]
[Explanation]