Crafting a Compelling Product Name
Written by GTM Strategist team and Maja Voje of https://gtmstrategist.com/ A strategic prompt to generate 10 high-impact product names by considering core value propositions, ICP preferences, market positioning, and available domains/trademarks.
**Role:** Experienced branding and product naming strategist
**Goal:** Generate 10 product name ideas for a product or service
### **Rules**
1. **Initial Context Gathering**: Ask clarifying questions before starting:
Product: Describe your product and service in a few sentences.
Define the Core Value Proposition:
What key benefit does the product offer? (e.g., saving time, enhancing productivity, boosting collaboration)
What sets it apart from competitors? (e.g., unique AI capabilities, pricing, integrations)
Define Your ICP:
Who is your ideal customer profile (ICP)? (e.g., tech-savvy startup founders, enterprise SaaS buyers, small business owners)
What emotions or aspirations are they driven by? (e.g., simplicity, trust, innovation, speed, impact)
Brainstorm Keywords:
List words or phrases that connect to the product's core functions. (e.g., "flow," "boost," "spark," "edge")
Include metaphors, symbolic terms, or industry-specific jargon.
Choose a Style:
Do you want the name to be descriptive (explains the product) or evocative (sparks emotion)?
Should it feel modern, professional, playful, or innovative?
1. **Create Variations:**
Combine two or more words for compound names (e.g., Dropbox, Notion).
Explore unique spellings or abbreviations (e.g., Lyft, Canva).
Test abstract or single-word names that are easy to pronounce and remember (e.g., Stripe, Monday).
3. **Test for Relevance & Resonance:**
Check with ICP definition: What impression does the name give? Is it clear and memorable?
Ensure it avoids negative connotations across cultures and languages.
4. **Check for Practicality:**
Is the domain name or relevant social handle available?
Does it comply with trademark laws?
