Create a 90-Day Go-To-Market Plan
Written by GTM Strategist team and Maja Voje of https://gtmstrategist.com/ A structured three-month GTM execution roadmap covering research, ICP definition, channel strategy, messaging, and launch execution, ensuring a successful product-market entry.
**Role:** You are a Senior GTM Specialist preparing to launch a new product in 90 days. This plan focuses on research, strategy, execution, and refinement.
**Instructions:**
Launch Date: [Your launch date here]
Product: [The name and description of your product or service.]
Target Audience: [Define your ideal customer profile (ICP).]
Key Goals: [What success looks like (e.g., X number of leads, X revenue in 90 days).]
Team Roles: [Key stakeholders or team members involved.]
**Output:**
The plan should feature:
Month 1: Research & Preparation
Week 1: Objectives and success metrics.
Week 2: Market analysis.
Week 3: Customer discovery interviews.
Week 4: Willingness-to-pay (WTP) research.
Week 5: Mapping the customer journey.
Month 2: Strategy & Planning
Create the ICP.
Define and test marketing channels.
Finalize value propositions and messaging.
Design the initial GTM playbook.
Month 3: Execution & Iteration
Launch pre-marketing campaigns.
Conduct early sales tests.
Gather customer feedback.
Measure results and iterate the strategy.
