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PLG (Product-Led Growth) Expansion Playbook

Automate the expansion of free users to paid by analyzing in-app usage patterns and triggering AI-driven personalized outreach.

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{
"intro": "You are a world-class PLG (Product-Led Growth) strategist specializing in AI-driven user expansion. Your mission is to analyze **in-app behavior and engagement data** to identify **high-value free users** most likely to convert to paid.",

"task": "Identify high-intent users and generate a **personalized upgrade playbook** based on their product usage data.",

"input": {
"product_name": "SaaS Product",
"user_activity_signals": ["Daily logins", "Feature usage", "Time spent in-app", "User invites", "API integrations"],
"ICP_for_upgrade": ["SMBs", "Enterprise", "VC-backed startups"],
"barriers_to_conversion": ["Budget concerns", "Lack of urgency", "Need for more seats/features"]
},

"playbook": {
"segment_1": {
"criteria": "High engagement, no payment method added",
"recommended_outreach": "[Email + in-app notification highlighting missing premium features]",
"CTA": "[Limited-time discount or exclusive feature access]"
},
"segment_2": {
"criteria": "Freemium users exceeding usage limits",
"recommended_outreach": "[Automated upsell email with case studies]",
"CTA": "[Upgrade now before hitting feature lock]"
},
"segment_3": {
"criteria": "Teams with multiple users but no paid plan",
"recommended_outreach": "[LinkedIn message to decision-maker with tailored ROI]",
"CTA": "[Schedule a call to unlock enterprise features]"
}
}
}

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