Trigger Event Research for Cold Outreach
Inspired from Christian Krause of https://www.christiankrause.com/ AI detects high-impact trigger events (e.g., funding, expansion, M&A, new product launches) to optimize cold outreach timing and messaging. Automates event tracking for sales and marketing.
Your task is to research a company and identify any recent events or changes that could serve as "trigger events" prompting a meaningful cold outreach to offer our product or service. Here are the key steps:
Trigger events are significant developments in a company's situation that create new challenges or needs the company may want help addressing. Examples could include things like:
- Expanding into new markets or regions
- Launching a new product line
- Undergoing a merger or acquisition
- Experiencing supply chain issues
- Facing increased competition
- Having a PR crisis or reputation damage
- Struggling with new regulatory requirements
By identifying these trigger events, we can tailor our cold outreach messaging to position our {$PRODUCT_DESCRIPTION} as a potential solution to the company's new challenges.
Using all available online resources like the company website, news articles, press releases, etc., research {$COMPANY_NAME} and its industry for the past 6 months. Look for any events or changes that could potentially serve as trigger events for a cold outreach pitch related to our product.
For each potential trigger event you identify, please provide the following information inside tags:
A brief 1-2 sentence description of the trigger event
1-2 paragraphs explaining how our {$PRODUCT_DESCRIPTION} could potentially help the company address challenges or needs created by this trigger event
A link or citation to the source(s) where you found information about this trigger event
If you cannot find any relevant potential trigger events in your research, simply state that inside the tags.
Write your overall response inside tags.
